What's in a ( domain ) name?

Having recently updated this site it I realised that recent events in the blogging world makes creating an online identity for yourself or your business quite difficult.

There are so many blogging and social networking systems available now that having your own identity can be spoilt by other people having the same online username.

Choosing a domain name is really difficult, you want something short, memorable, difficult to mis-type and that’s available, meeting all that criteria is difficult enough, but now I think it is even harder due to the sheer number of people blogging and sharing their lives online.

It’s for these reasons that I recently changed my domain name from www.dkoder.com to www.dekoded.com, not only was the word dkoder difficult to explain to someone but I also found thousands of google results which related to someone else’s online username, someone typing your business name into a search engine and finding results relating to some possibly dubious activities could make them view you and your business in a negative way.

Obviously there’s only so much you can do about this, however I think now it’s a good idea to register to as many blogging and social networking sites with your business or domain name in a bid to try and and control the situation as best you can, obviously this will also have a benefit for your website as giving your site as much exposure and links is always good, I’ll certainly be recommending that any of my clients do the same, or at least make them aware of the potential problem.